Building The Longevity Zone: A Vision for Health and Wellness in Farmington Valley
I am thrilled to share the story behind the creation of The Longevity Zone, a premier wellness platform dedicated to enhancing the health...
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Emad AbouElgheit
Jun 24, 20211 min read
Inbwnd Presents Sustainable Energy Communications Strategy at an International Workshop
Konrad-Adenauer-Foundation invited Inbwnd Founder and President, Emad AbouElgheit as a panelist in an international workshop on Green...
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Emad AbouElgheit
Oct 8, 20201 min read
UNIDO Selects Inbwnd to Develop Sri Lanka's Ceylon Cinnamon Global Marketing Plan
I am extremely excited and humbled that the United Nations Industrial Development Organization (UNIDO) selected Inbwnd to develop a...
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Emad AbouElgheit
Oct 7, 20201 min read
DIY: 6 Simple Steps to Build a Digital Marketing Strategy
Many businesses invest in scattered digital marketing channels such as Search Engine Optimization (SEO), social media marketing, or Pay...
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Emad AbouElgheit
Apr 9, 20200 min read
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Emad AbouElgheit
Mar 11, 20203 min read
Organic Growth | App Store Optimization (ASO) | Digital Marketing Strategies for Tech Startups
App Store optimization (ASO) is relatively new. It is about having your app appears in the top search results when users search in app...
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Emad AbouElgheit
Mar 4, 20204 min read
Organic Growth| Search Engine Optimization (SEO) | Developing Your Digital Marketing Strategy
One of the organic growth strategies in digital marketing is search engine optimization (SEO). SEO controls who gets to appear first when...
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Emad AbouElgheit
Feb 27, 20201 min read
How to Set Goals and Objectives? | Step 3 in Developing Your Digital Marketing Strategy
The third step in building your digital marketing strategy for your app, Software-as-a-Service (SaaS) or enterprise software is to...
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Emad AbouElgheit
Feb 25, 20203 min read
Segmentation, Targeting, and Positioning | Step 2 in Developing Your Digital Marketing Strategy
An important stage in building you digital marketing strategist for your tech startup is to identify your target audiences. To do that,...
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Emad AbouElgheit
Feb 4, 20203 min read
SWOT Analysis | Step 1 in Building a Digital Marketing Strategy
In this article, I'm going to talk about the first step in building your digital marketing strategy for your software product, app,...
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Emad AbouElgheit
Jan 16, 20204 min read
7 Steps to Build Your Digital Marketing Strategy for Tech Startups
In this article, I am going to explain a seven-step process to develop your own digital marketing strategy for your new app, enterprise...
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Emad AbouElgheit
Jan 6, 20205 min read
Branding for Tech Startups: Top 12 Steps to Get a Killer Brand Name
What is the most challenging activity in branding? I’d say name selection. Before engaging your team and organization resources in an...
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Emad AbouElgheit
Dec 18, 20192 min read
Bridging the Communication Gap between Marketing and Software Development Teams
In many enterprises selling techy products and services, marketers and technical staff rarely communicate in an effective manner. This...
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Emad AbouElgheit
Nov 20, 20195 min read
Two Reasons for a Marketing Practitioner to Do a PhD
Is it a good idea for a marketing professional to do a Ph.D. after an MBA?
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