Emad AbouElgheitApr 90 minQuibi Marketing Strategy | What Marketers Should Know about the Game-Changing Mobile Video Platform
Emad AbouElgheitMar 113 minOrganic Growth | App Store Optimization (ASO) | Digital Marketing Strategies for Tech StartupsApp Store optimization (ASO) is relatively new. It is about having your app appears in the top search results when users search in app st...
Emad AbouElgheitMar 44 minOrganic Growth| Search Engine Optimization (SEO) | Developing Your Digital Marketing StrategyOne of the organic growth strategies in digital marketing is search engine optimization (SEO). SEO controls who gets to appear first when...
Emad AbouElgheitFeb 271 minHow to Set Goals and Objectives? | Step 3 in Developing Your Digital Marketing StrategyThe third step in building your digital marketing strategy for your app, Software-as-a-Service (SaaS) or enterprise software is to identi...
Emad AbouElgheitFeb 253 minSegmentation, Targeting, and Positioning | Step 2 in Developing Your Digital Marketing StrategyAn important stage in building you digital marketing strategist for your tech startup is to identify your target audiences. To do that, y...
Emad AbouElgheitFeb 43 minSWOT Analysis | Step 1 in Building a Digital Marketing StrategyIn this article, I'm going to talk about the first step in building your digital marketing strategy for your software product, app, enter...
Emad AbouElgheitJan 164 min7 Steps to Build Your Digital Marketing Strategy for Tech StartupsIn this article, I am going to explain a seven-step process to develop your own digital marketing strategy for your new app, enterprise s...
Emad AbouElgheitJan 65 minBranding for Tech Startups: Top 12 Steps to Get a Killer Brand NameWhat is the most challenging activity in branding? I’d say name selection. Before engaging your team and organization resources in an exp...
Emad AbouElgheitDec 18, 20192 minBridging the Communication Gap between Marketing and Software Development TeamsIn many enterprises selling techy products and services, marketers and technical staff rarely communicate in an effective manner. This cr...
Emad AbouElgheitNov 20, 20195 minTwo Reasons for a Marketing Practitioner to Do a PhDIs it a good idea for a marketing professional to do a Ph.D. after an MBA?
