Building The Longevity Zone: A Vision for Health and Wellness in Farmington Valley
I am thrilled to share the story behind the creation of The Longevity Zone, a premier wellness platform dedicated to enhancing the health...
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Emad AbouElgheit
- Jun 24, 2021
- 1 min
Inbwnd Presents Sustainable Energy Communications Strategy at an International Workshop
Konrad-Adenauer-Foundation invited Inbwnd Founder and President, Emad AbouElgheit as a panelist in an international workshop on Green...
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Emad AbouElgheit
- Oct 8, 2020
- 1 min
UNIDO Selects Inbwnd to Develop Sri Lanka's Ceylon Cinnamon Global Marketing Plan
I am extremely excited and humbled that the United Nations Industrial Development Organization (UNIDO) selected Inbwnd to develop a...
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Emad AbouElgheit
- Oct 7, 2020
- 1 min
DIY: 6 Simple Steps to Build a Digital Marketing Strategy
Many businesses invest in scattered digital marketing channels such as Search Engine Optimization (SEO), social media marketing, or Pay...
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Emad AbouElgheit
- Mar 11, 2020
- 3 min
Organic Growth | App Store Optimization (ASO) | Digital Marketing Strategies for Tech Startups
App Store optimization (ASO) is relatively new. It is about having your app appears in the top search results when users search in app...
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Emad AbouElgheit
- Mar 4, 2020
- 4 min
Organic Growth| Search Engine Optimization (SEO) | Developing Your Digital Marketing Strategy
One of the organic growth strategies in digital marketing is search engine optimization (SEO). SEO controls who gets to appear first when...
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Emad AbouElgheit
- Feb 27, 2020
- 1 min
How to Set Goals and Objectives? | Step 3 in Developing Your Digital Marketing Strategy
The third step in building your digital marketing strategy for your app, Software-as-a-Service (SaaS) or enterprise software is to...
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Emad AbouElgheit
- Feb 25, 2020
- 3 min
Segmentation, Targeting, and Positioning | Step 2 in Developing Your Digital Marketing Strategy
An important stage in building you digital marketing strategist for your tech startup is to identify your target audiences. To do that,...
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Emad AbouElgheit
- Feb 4, 2020
- 3 min
SWOT Analysis | Step 1 in Building a Digital Marketing Strategy
In this article, I'm going to talk about the first step in building your digital marketing strategy for your software product, app,...
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Emad AbouElgheit
- Jan 16, 2020
- 4 min
7 Steps to Build Your Digital Marketing Strategy for Tech Startups
In this article, I am going to explain a seven-step process to develop your own digital marketing strategy for your new app, enterprise...
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Emad AbouElgheit
- Jan 6, 2020
- 5 min
Branding for Tech Startups: Top 12 Steps to Get a Killer Brand Name
What is the most challenging activity in branding? I’d say name selection. Before engaging your team and organization resources in an...
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Emad AbouElgheit
- Dec 18, 2019
- 2 min
Bridging the Communication Gap between Marketing and Software Development Teams
In many enterprises selling techy products and services, marketers and technical staff rarely communicate in an effective manner. This...
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Emad AbouElgheit
- Nov 20, 2019
- 5 min
Two Reasons for a Marketing Practitioner to Do a PhD
Is it a good idea for a marketing professional to do a Ph.D. after an MBA?
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