Many businesses invest in scattered digital marketing channels such as Search Engine Optimization (SEO), social media marketing, or Pay Per Click (PPC) ads just because they are trending or may have worked for other businesses. Investing in digital marketing must be based on a strategy that identifies back-office needs, target audiences, how they make decisions, what engages them, and where they search for information. This webinar explains a simple step-by-step guide on how to develop a holistic digital marketing strategy that maximizes your return on marketing dollars spent. This includes analyzing your current business situation, selecting the most attractive segments in the market, understand the pros and cons of organic (free) or paid growth strategies in digital marketing, selecting the appropriate digital marketing mix for your business, and optimizing performance/reduce acquisition cost over time.
Emad AbouElgheit, Ph.D., is an Associate Professor of Marketing at Western Connecticut State University and the founder of Inbwnd, a full-service digital marketing strategy company.
Dr. AbouElgheit was a Communications Expert at the United Nations and a former Senior Consultant – Marketing and Communications Manager at Gallup. Also, Dr. AbouElgheit was the Chief Marketing Expert among a global consulting consortium for the European Bank for Reconstruction and Development to promote a financing program in his native Egypt.
Previously, Dr. AbouElgheit was a Brand Manager at ITWorx, the largest software development house in the Middle East and North Africa region. He also led the implementation of various software development, e-commerce, and digital transformation projects for firms in North America, Europe, and the Middle East.