Fast-Growing Pharmacy Chain Fixes Brand and Goes Digital
Full-Service branding and digital strategy development for El-Kattan Pharmacies.
In a competitive market, El-Kattan Pharmacies needed to differentiate from similar chains and target new customer segments. The pharmacy had plenty of inconsistent brand names, signage and logos across branches. Competitors were already generating leads from websites and apps. Stratigal conducted extensive market research and competitive intelligence to identify key areas of strengths and opportunities. We revamped the brand identity and created a consistent experience for El-Kattan Pharmacies customers. Also, we developed a new website, social media presence and marketing materials. Also, we innovated and promoted a mobile app that facilitates prescriptions ordering and tracking of delivery via Google Maps.
Project Numbers
9,000
Facebook followers in the first 2 weeks of launching the social media campaign.
10s
of new leads through social media channels.
1000s
of views on promotional app launch videos.
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