Advancing Citizen Engagement through ITWORX Citizen1st
A tailored Performance Management System for governments in the Arabian Gulf region.
Scattered and disconnected systems and processes across government agencies. Lack of a centralized system to track strategic goals and objectives and monitor performance and accountability. As the Brand Manager � Government at ITWORX, Dr. Emad AbouElgheit, founder and president of Stratigal, led the entire branding and marketing strategy for the government software product line. The product launch and promotion strategy relied on branding, product demos, direct marketing, sales enablement, tradeshows, content and digital advertising.
ITWORX Citizen1st was adopted by government agencies in the region after the first year of its launch campaign.
Promoting the product opened further opportunities for ITWORX to introduce more industry-specific products.