Reaching pre-launch lead targets for an AI healthcare financing startup
Zollect. With weeks to go before launch, research into keywords, the market and the user journey reshaped Zollect's search campaigns.
United States
The question
Zollect, an AI healthcare financing startup in New Jersey, had only a few weeks before launch. It needed better-performing paid search campaigns, a clearer picture of its target market, and landing pages that converted.
Research and data
We carried out keyword research and a full target market analysis, then mapped the customer experience from search result to sign-up.
The plan
We redesigned the search campaigns around that research and recommended changes to the landing pages and user journey.
The result
Leads through search ads rose 200% during the pre-launch campaign, and the website’s user journey and conversion improved.
Inbwnd client engagement.
From this project
Website design 
Campaign creative 
Landing page
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