Practical thinking on marketing evidence.
Research, analytics, planning, and how to use AI well.
Latest
How to decide what AI does and what people do in marketing
A simple test for dividing marketing work between AI and people: how costly is a mistake, and how much judgment does the task need?
What a small marketing team should measure, and what to ignore
You don't need a large dashboard. You need a baseline, a few numbers tied to decisions, and a monthly habit of acting on them.
Videos
Play video: How to create a digital marketing strategy for tech startupsHow to create a digital marketing strategy for tech startups 
Play video: Build a digital marketing strategy: a simple guide (webinar)Build a digital marketing strategy: a simple guide (webinar) 
Play video: SWOT analysis: step 1 in building a digital marketing strategySWOT analysis: step 1 in building a digital marketing strategy 
Play video: How to do segmentation, targeting and positioningHow to do segmentation, targeting and positioning 
Play video: How to set goals and objectivesHow to set goals and objectives 
Play video: How to do search engine optimization for tech productsHow to do search engine optimization for tech products 
Play video: App store optimization: how to rank high in app storesApp store optimization: how to rank high in app stores 
Play video: Quibi marketing strategy: what marketers can learnQuibi marketing strategy: what marketers can learn 
Play video: The COVID-19 marketing challengeThe COVID-19 marketing challenge
News
Building The Longevity Zone: A Vision for Health and Wellness in Farmington Valley
I am thrilled to share the story behind the creation of The Longevity Zone, a premier wellness platform dedicated to enhancing the health and...
Inbwnd Presents Sustainable Energy Communications Strategy at an International Workshop
Konrad-Adenauer-Foundation invited Inbwnd Founder and President, Emad AbouElgheit as a panelist in an international workshop on Green Hydrogen in the...
From the archive
DIY: 6 Simple Steps to Build a Digital Marketing Strategy
Many businesses invest in scattered digital marketing channels such as Search Engine Optimization (SEO), social media marketing, or Pay Per Click...
Organic Growth: App Store Optimization (ASO)
App Store optimization (ASO) is relatively new. It is about having your app appears in the top search results when users search in app stores (i.e....
Organic Growth: Search Engine Optimization (SEO)
One of the organic growth strategies in digital marketing is search engine optimization (SEO). SEO controls who gets to appear first when users...
How to Set Goals and Objectives?
The third step in building your digital marketing strategy for your app, Software-as-a-Service (SaaS) or enterprise software is to identify goals and...
Segmentation, Targeting and Positioning in Your Digital Marketing Strategy
An important stage in building you digital marketing strategist for your tech startup is to identify your target audiences. To do that, you have to...
SWOT Analysis: Step 1 in Building a Digital Marketing Strategy
In this article, I'm going to talk about the first step in building your digital marketing strategy for your software product, app, enterprise...
7 Steps to Build Your Digital Marketing Strategy for Tech Startups
In this article, I am going to explain a seven-step process to develop your own digital marketing strategy for your new app, enterprise software, or...
Branding for Tech Startups: Top 12 Steps to Get a Killer Brand Name
What is the most challenging activity in branding? I’d say name selection. Before engaging your team and organization resources in an expensive and...
Bridging the Communication Gap between Marketing and Software Development Teams
In many enterprises selling techy products and services, marketers and technical staff rarely communicate in an effective manner. This creates a...
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