We Are Here: a regional campaign on Arab women's role in peacemaking
UN Women. Documenting the stories of women political activists in conflict-affected countries, for policymakers and the public.
Egypt · Iraq · Libya · Palestine · Syria · Tunisia · Yemen
The question
Women in Arab countries affected by armed conflict often risk their careers, and sometimes their lives, to help build peace. How could their work reach policymakers and a wider public?
Research and data
The campaign began with the stories themselves, documenting selected women political activists in their own words.
The plan
Working with donors, governments, media and NGOs, the campaign shared those stories with policymakers and with regional and international audiences. It also invited women across the region to share their own stories on social media. The wider role covered a three-year communications strategy for the EU-funded Spring Forward for Women program and the brand for the Khadija Arab women economic empowerment network.
The result
The campaign earned positive coverage from outlets including CNN, BBC and Sky News, and women across the region added their own stories on social media.
Full-time service contract: Media and Communications Expert, UN Women Regional Office for Arab States, 2015 to 2016.
Videos from this project
Play video: #WeAreHere: women in areas of conflict#WeAreHere: women in areas of conflict 
Play video: Arab Women Parliamentarians network (Raedat), short versionArab Women Parliamentarians network (Raedat), short version
From this project
We Are Here campaign identity, in English and Arabic 
Campaign video 
Campaign image 
Campaign image 
Campaign launch event 
We Are Here documentary still 
Press coverage of the We Are Here documentary 
Press coverage of the campaign
Let's talk over coffee.
Tell us what you're working on. Thirty minutes, in person or by video, with no pitch deck.