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Energy · Government

Communications and digital transformation for a regional energy organization

RCREEE. Communications strategy across member states for the Regional Center for Renewable Energy and Energy Efficiency.

Algeria · Bahrain · Egypt · Iraq · Jordan · Kuwait · Lebanon · Libya · Morocco · Palestine · Syria · Somalia · Sudan · Tunisia · Yemen

200%improvement in brand awarenessDuring the role, 2013 to 2015

The role

Managed two departments and created and ran the communications strategy for this regional intergovernmental organization, working across member states, the League of Arab States, UN organizations and international partners.

The work

Led digital transformation, websites and reports in Arabic, English and French, branded flagship products including the Arab Future Energy Index, organized high-level policy events, built the CRM, and led an organization-wide performance management system project.

The result

Brand awareness improved by 200%, and the work helped secure additional funding and grow the organization’s regional and international partnerships.

Full-time role: Senior Manager, Communications and International Affairs, 2013 to 2015.

Creative work

From this project