A new website and local search strategy for a physical therapy practice
Magna Physical Therapy & Sports Medicine Center. Market and keyword research shaped a rebuilt website and local search strategy for a practice with two Connecticut locations.
United States
The question
Magna Physical Therapy & Sports Medicine Center has served Avon and Canton, Connecticut for more than 20 years. It wanted a modern website and more visibility for local searches such as “physical therapy in Avon CT.”
Research and data
We started with market and keyword research to find local and regional opportunities, and tracked competitors’ keywords and search positions. We recorded a baseline on the old site before launch.
The plan
We rebuilt the website with clearer navigation, mobile-friendly pages and updated content, and put a local search strategy in place around the practice’s patient-centered values.
The result
In the first month after launch, sessions rose from 833 to 1,100, Google Maps interactions from 138 to 283, and backlinks from 144 to 333.
Inbwnd client engagement, 2025. Results cover the period of our engagement only.
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