Research, brand and website for a new local wellness platform
The Longevity Zone. A new wellness network for the Farmington Valley, built from primary research through to brand and launch.
United States
The question
The Longevity Zone set out to launch a wellness network and marketplace in Connecticut’s Farmington Valley, starting with no brand, website or audience. Which services did the community want, and where were the gaps?
Research and data
We combined secondary market research, a survey of the target segment and a competitive analysis. The findings shaped the business plan and the platform’s offerings.
The plan
We wrote the business and marketing strategy, then created the brand and an information portal with a directory of local experts, an events calendar, wellness resources and a partner directory.
The result
The platform launched as a local resource, with most visitors on mobile and with the directory and events pages drawing steady interest.
Inbwnd client engagement.
From this project
Website home page
Let's talk over coffee.
Tell us what you're working on. Thirty minutes, in person or by video, with no pitch deck.