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Government · Energy

Launching Arab Energy Efficiency Day

League of Arab States. Branding and launch of an annual regional initiative, plus an international affairs study.

Global

FirstArab Energy Efficiency Day launchedMay 2013

The role

Advised the Energy Department at the League of Arab States on branding and launching Arab Energy Efficiency Day, an annual initiative.

The work

Supervised the brand identity, Arabic and English content, website, social media, and exhibition materials. Also studied the Arab Ministerial Council for Electricity’s international relationships and recommended future partnership strategies.

The result

The first Arab Energy Efficiency Day earned media coverage, and the study helped streamline the council’s international affairs.

Advisor through the Regional Center for Renewable Energy and Energy Efficiency, 2013 to 2015.