Preparing a queue management app for its UK launch
Kepler Gate. Marketing advice for the UK launch of QHERE, from the agency brief to selection and research.
United Kingdom
The question
Kepler Gate planned to launch QHERE, a queue management app, in the UK and needed enough traction to set up its next stage of growth. It also needed the right UK marketing partner.
Research and data
We reviewed the business plan, built a longlist of UK agencies, evaluated their proposals against set criteria, and reviewed consumer survey research.
The plan
We wrote the marketing terms of reference, acted as the main contact for agencies, supported the selection decision, and built the launch project plan.
The result
Kepler Gate selected and engaged a UK marketing agency for the launch, with Inbwnd advising on research, planning and performance.
Inbwnd client engagement, 2021.
Let's talk over coffee.
Tell us what you're working on. Thirty minutes, in person or by video, with no pitch deck.