A two-week LinkedIn and email campaign to reach US business owners
Innovisori. A personal brand and integrated campaign that brought CEOs into a peer advisory group.
United States
The question
A global finance and accounting leader with over 30 years of experience wanted to expand into the US market and attract owners of $5-10 million companies in the DC area, on a two-week deadline.
Research and data
We reviewed the existing LinkedIn profile against how those business owners search, and optimized it for search and visibility.
The plan
We ran an integrated LinkedIn and email campaign to bring CEOs and business owners into the client’s CEO peer advisory group.
The result
The campaign exceeded its target for qualified leads, producing 30 CEO leads and 6 signed advisory contracts.
Inbwnd client engagement, June to July 2020.
From this project
Peer advisory board campaign
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