Marketing and digital transformation for a life sciences distributor
Gulf Scientific. Marketing strategy, CRM and the groundwork for company-wide digital transformation.
Egypt · Kuwait · United Arab Emirates · Saudi Arabia
The role
Revamped marketing and communications for a regional distributor of analytical and life sciences equipment in the Middle East, managing a $50,000 marketing budget.
The work
Built the marketing strategy, updated the corporate brand and materials, and digitized the CRM. Also evaluated company needs and selected vendors for enterprise, human resources and financial systems.
The result
The company had 1,500 updated CRM records, two successful large-scale exhibitions, and the foundation for its digital transformation.
Full-time role: Marketing and Communications Manager, 2012.
Let's talk over coffee.
Tell us what you're working on. Thirty minutes, in person or by video, with no pitch deck.