One brand and a digital presence for a fast-growing pharmacy chain
El-Kattan Pharmacies. Market research found the gaps. A consistent brand, a website and an ordering app closed them.
Egypt
The question
El-Kattan Pharmacies was growing fast but used inconsistent names, signs and logos across its branches. Competitors were already winning customers through websites and apps. How could it stand out and reach new customers?
Research and data
Market research and a competitive analysis identified the chain’s strengths and the gaps it could fill.
The plan
We revamped the brand identity for a consistent experience across every location, then built a new website, social media presence and marketing materials. A mobile app let customers order prescriptions and track deliveries on a map.
The result
Revenue grew 10% in 12 months. The social media campaign reached 9,000 Facebook followers in its first two weeks and brought in new leads.
Service contract led by Inbwnd's founder, 2015 to 2017.
Videos from this project
Play video: El-Kattan Pharmacies mobile app promotional videoEl-Kattan Pharmacies mobile app promotional video
From this project
Website home page 
Brand identity and stationery 
Branded bags 
App launch character 
Mobile app dashboard 
App order tracking 
App launch animation still 
Website design
Let's talk over coffee.
Tell us what you're working on. Thirty minutes, in person or by video, with no pitch deck.