Helping Egypt's industrial sector finance a move to green energy
EgyptSEFF (EBRD). A two-year marketing strategy and brand for a $30 million energy efficiency financing facility.
Egypt
The question
The European Bank for Reconstruction and Development launched a $30 million project to promote energy efficiency in Egyptian industry, at a time when the sector was in a downturn. How do you market green financing to factories under pressure?
Research and data
The strategy drew on work with global and local engineers, bankers and donors, who brought the technical, financial and market view.
The plan
The team developed a two-year marketing strategy, created the financing facility’s brand and marketing materials, and built a multilingual website. It also trained bankers in marketing and sales.
The result
The $30 million pilot succeeded, and EBRD launched a further $120 million project.
Chief Marketing Expert in an international consortium, through RCREEE, 2015.
From this project
Facility brochure 
Bilingual brand identity 
Multilingual website
Let's talk over coffee.
Tell us what you're working on. Thirty minutes, in person or by video, with no pitch deck.