Benay Enterprises, Inc. Case Study

850%more clicks from organic Google searchAugust 2020 to April 2021, compared with the previous period

1,160%more search impressionsSame period

80%higher click-through rate from searchSame period

67leads across 13 monthly reports44 LinkedIn, 18 website, 4 phone, 1 Facebook, from 0 at the August 2020 baseline

The question

Benay Enterprises, Inc. is a national accounting and financial services outsourcing company. It needed a long-term marketing partner, and a way to see whether the marketing was working.

Research and data

We set a baseline in August 2020 across website users, followers, content reach, engagement and leads. From then on, a monthly performance report answered three questions: do people see Benay Enterprises, do they interact with its content, and how many leads came in?

The plan

We built a two-year digital marketing plan and content strategy, and optimized the website for search. We then managed social media, radio, video, email and online advertising as the marketing team for Benay Enterprises, using each month’s report to set the next month’s priorities.

The result

Over the first eight months, organic search impressions, clicks, click-through rate and average position (36.55% better) all improved against the previous period. The monthly reports recorded 67 leads, with LinkedIn the largest source.

Inbwnd client engagement. Inbwnd served as the company's outsourced marketing team.

Visit Benay Enterprises, Inc. ↗Back to all work

Creative work